How to Improve Website SEO without Compromising on Design

Should you sacrifice the design of your site for ranking well on search engines? Let’s see.

With the arrival of search engine marketing consultants and ready made website templates, the top search engine ranks are flooded with the WebPages of firms that can shell out cash. You can use SEO on your site and the usual approach can take you up by a few hundred positions. But, for the top of search engines you have to put in a ton of effort even to get a small gain in rank.

So, how to accomplish SEO without messing up with the design?

If you already have a website, you have almost certainly tied it into your promotional content on hand. Even if you have allowed your site to provide for the more liberated form of the web, it should nevertheless be planned as an identifiable expansion of your industry.

To effectively mix gorgeous design with efficient SEO, you should either be a company that can spend millions on advertising, through television, billboards, radio, and promotions with your custom logos; or you can use the other alternative of doing some design planning, market research, and be in a position to understand some basics of SEO, HTML and CSS. Or, you can hire people with a mixture of these skills.

To rank you well, the search engines should be able to find rich, appropriate, updated, and relevant content on your WebPages. But if the content is all jumbled up and confusing, not a soul is going to read the content.

It’s not easy to get a website optimized without doing a complete overhaul. The reason is that SEO and design must have a symbiotic connection for best results.

You should precisely understand the role your website in your business promotion. You need to know your website’s goal and how it is going to work. There is a probability that you won’t know all this. Nevertheless, this will give you some info on what exactly the seo services or designer should achieve for you.

It is better to get your home page optimized with some content about the history of your company, the quality of your products, and so on. You should also create pertinent content for the search engines and provide supplementary pages that can rank.

If your site designer is not a SEO pro, you should hire one to work with your designer, right from the beginning of your site’s development. With advances in CSS and html, text itself can be a very flexible and attractive design element. And it always pays off if the designer and SEO are the same person or company, or at least have a close working relationship.

A nice looking site is not going to do any good if no one finds it. Likewise, a nicely Search Engine optimized site is not going to be read if the design is poor and the text unreadable. So, both the design and SEO are important. And it takes professionals to achieve this balance.

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Search Engine Optimization and Increasing Profit

Search Engine Optimization is an essential part of today’s online business dealings. It can boost your business transactions and productivity. As the number of people viewing your business website increases, there is a big possibility that the sales of your product will also increase. Search engine optimization is widely used now. For beginners however, it is important to learn the basic terms in search engine optimization. You don’t have to be tech savvy to know all these stuff.

A landing page is the page that appears as a visitor opens your website. You must make sure that all the contents of this page including the title, are keyword-rich so that web spiders can easily detect them. Also, you must make your content interesting so that visitors will stay longer in the site.

The loading time is also a vital consideration in the SEO process because it has been proven that if a site takes minutes or longer to open, the visitor transfers to another site instead.

Your web site should also have the appropriate links. A link connects the visitor to a particular keyword or topic usually within the site.  Provide visitors with internal links that will make their inquiry easier and not otherwise. Also, always make sure that your links still work. Links that do not work will affect the integrity of your site.

You should also be particular with your content. Make your content updated and worth reading so that visitors will remember your site. Remember also to put your keywords in the appropriate portions of the content. Another thing is that if the visitor finds your site content excellent, he or she will recommend it to his/her friends thus making your site a favorite place to visit.

Search engine optimization helps people to have a better access to your web site and more importantly helps you and your business gather more clients. It is less expensive and more doable than doing heavy television and newspaper marketing. The following are some techniques in search engine optimization.

You must take note that it is important to have a key phrase that describes your website. It should be a phrase that a costumer will most likely use in searching for your product or service. In this way, you will then appear on the most relevant sites.

Search engine optimization requires your excellent understanding of the competition itself. The focus of the process should be on how to outdo the other companies in terms of site rankings and not so much on the theme of the website.

Keywords are the main ingredients of a search engine optimization process. Always make sure that your page is rich in keywords, and such keywords should be used in title tags and metatags.

Most search engines have the tendency to disregard web pages that employ excessive keywords and phrases. Therefore you must make sure that you only use the appropriate and necessary keywords in doing search engine optimization.

Using the key phrase of your SEO in your links and blogs is another technique in promoting your website. Search Engine optimization coupled with web site promotion can give better results. You must be open to all possibilities.

There is no better way to test whether or not your search engine optimization yields good results than to key in your target phrase on the popular search engines.

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Seeking the Right Affiliate Internet Marketing Program for Your Web Site

Basically, Affiliate internet marketing is a great introduction to ecommerce as well as earning extra money.

Affiliate internet marketing is an advertising arrangement wherein a company offers to pay you, as an individual or business owner, an agreed amount of money depending on the advertising results from your site:

-          A percentage of the amount of a purchase made by a visitor from a click through a link posted at your site.

-          A click from your web site linked to the business’ site;

-          A fixed amount for a lead, where a visitor sign up for a newsletter or other special offer

Affiliate internet marketing usually allows”cookie duration” of 30 to 90 days. This means that if a visitor clicks from your web site to the business’ web site, the visitor will acquire the cookie in their cache. If ever the visitor returns to the business’ site to make a purchase in the given period of time, the cookie will still be in their cache, and you‘ll receive your commission from the purchase for that certain visitor. However, don’t assume this to be the same in all agreements.

Locating the best suitable affiliate internet marketing program for your site can be very difficult and tedious at some point. It’s recommended that you have an extended amount of time to search the details of an appropriate affiliate internet marketing programs that best suites you standards for this; then implement the links; and monitor all relevant activity. This can take very long hours and perhaps prove to be not a suitable big money maker. Furthermore, many affiliate programs come into existence and then suddenly vanishing just as quick; this means that purchases or click through your web site may not be paid in such incidences, that why careful monitoring is very much advisable in this kind of online marketing strategy.

Carefulness is very much need in approaching the search for affiliate internet marketing opportunities. One example is that; choose an affiliate program with a major advertising agency that offers hundreds or thousands of advertisers to choose from. Another alternative worth considering are the individual companies to represent on your web site. A company that’s well known, having a good product or service, offers great affiliate support, and is sure to commit to regular payment with a low payout threshold; they actually perform better than some other agency associations. This can most definitely be the instance at hand if the business you’re representing offers residual income, or some monthly commissions coming from referred clients for services that would include web hosting or some other source of information. Steady affiliation with these types of individual advertisers, over time, builds up a steady and reliable stream of reliable income for you.

However, be vigilant of the affiliate internet marketing programs that you have to pay to join. These types of affiliate internet marketing programs are actually called MLMs or Multi Level Marketing associations. There are actually some very successful and respectable MLMs out there, but there are also some that only functions as scams that are simply there to take your money without any means of offering any type of support. Research these MLMs carefully before committing to their affiliate internet marketing programs.

All you need to do is simply be careful, vigilant and diligent in your work, and in no time you’ll get that hard earned success.

Tags : Seo 2 comments

The top 10 SEO tips in making your site into Google’s top 10

The top 10 SEO tips in making your site into Google’s top 10

Everybody wants to make their site into the top of the search engines. So they do all sort of SEO and listen to tips and techniques of SEO firms and professionals. The problem with such approach is that they do make some changes to the site design and structure as what they get from SEO tips which isn’t always a good approach.

If you aim in making your site into Google’s top searches, then you’ll need to follow standard SEO techniques to increase your SERP and enhance your web page rank as well. By consistently, following these Search Engine Optimization SEO Tips you look natural and your site skyrockets into Google Top 10.

Tip 1 – Research Good Niche:

Micro niche or not, it wont matter. Try to develop yourself as an expert in the field. The people that visit your site will look for your site when you become authoritative of your niche.

Tip 2 – Follow an SEO Friendly Design:

Try to plan your site as per the SEO guidelines and try making it search engine friendly. Your site should be easy to crawl by the search engine robots. Try to add a sitemap that’ll ease the things as it is approved by the major search engines such as Google, Yahoo and MSN.

Tip 3 – Mini Research:

Mini researches regarding your selected niche, info on competitors, info on the related niche is recommended. This will improve your knowledge on the topic.

Tip 4 – Keyword Clearness:

Conduct effective keyword research. Don’t go for commonly used keywords in order to avoid much competition. Always opt for long tail keywords as they have low competition and are more targeted. Keyword research is the hardest step in the development of a site. You need to be thorough and effective. Try to seek help of keyword research SEO Tools and ease your things.

Tip 5 – Quality Content:

Avoid copying the content of other sites. Try to use your own language and get unique content. Make it more refreshing and interesting to the visitors. This helps you in getting more traffic and closer to Google’s top 10.

Tip 6 -Submit Site to Directories:

Submit your website to the authority SEO friendly directories to gain link popularity. Even though there is a controversy going on the submission to paid directories, Google enjoys the paid directories like Yahoo directory for example. Make sure that you read the guidelines before submitting the site to the directories especially DMOZ which increases your Google Top 10 ranking like anything.

Tip 7 – Article Submission:

Write articles in relation to your subject and submit them to the SEO friendly article directories such as Ezines and so much more. They are really a great source to build your link popularity. If your article is great informative, then most of the webmasters will utilize such content and link to your site.

Tip 8 – Add New Content:

Blogging is effective in adding fresh content to a site. Google loves the sites which are constantly updated. So the visitors come back again and again as they expect more authoritative and un-biased information from you.

Tip 9 – Promote Site Online & Offline:

Don’t think that offline promotion is a waste of time. Have a blend of online and offline promotions. All the promotion activities should look natural. Whether its Google or some other search engine, they all enjoy being natural.

Tip 10 – Learn SEO (Search Engine Optimization):

You don’t have to implement all the SEO tips and techniques you learned. But make sure that you are always competent with SEO methods. This will aid you in deciding for the best for your site. Always make sure that you ease SEO work by using the recommended SEO software. This ensures that you complete the repetitive and automated things in less time and makes your time more productive.

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Basic Info on Search Engine Optimization

Search engine optimization is a popular topic on the net. Its also one of the most misunderstood topics.
Its basic form, search engine optimization or SEO is an act of altering web sites so thati t does well on search engine listings. Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.
A frequents question is; why is SEO such a popular topic that causes debates in the SEO community. In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1.     Targeted Website Traffic – one of the most important factors to SEO is the website traffic and even more specifically targeted website traffic. Currently on the net, the largest source of traffic on a continuous basis is from search engines. On yearly bases, statistics show that 75 to 80 percent of purchases are made by individuals on the internet as a result of search engines and the vast majority of people that stumble upon websites thru search engines. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Also, SEO is focused on optimizing websites for ranking success that’s why many are interested in it.

2.     SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning website operations. SEO basically provides a viable method for websites to be seen in search engines which are crucial for traffic. But opponents disgusted with SEO claim that there are other ways to gain visibility on search engines without SEO. Such situation, which has some merit on arguments on both sides, generates debates between proponents of SEO and SEO opponents on continuous bases that are fought on the web and even in the TV and magazines. Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy.

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Search Engine Optimization Basics

Search engine optimization is a multi million-dollar business. Search engines generate billion of dollars through advertising. It’s no wonder that billions of dollars on the table on yearly bases that anything can give individual or company competitive edge in an ultra high pace internet world will be a hot topic for debate. Also, through combination of perception and reality that emphasizes SEO as a key to increasing internet sales.

No Standard SEO Rules or Regulations - Almost anything can be said or done because there are no formal set standards for the industry. Basically, in a true sense, no one is really right or wrong on thought, comments or decisions concerning SEO techniques. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What’s unethical to someone can be completely honest to another. This is why you have labels like white hat and black hat SEO in the industry.

Search Engines – SEO was made as a result from the development, utilization and popularity of search engines. There would be no SEO without search engines! As statistics on yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.  Search engines play a vital role in the internet and the fact that the success of search engines depend on its ability to give reliable search results. Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

SEO Mystery- almost no SEO professional would explain their methods on SEO work in detail. Some would give little information, which is done as marketing for SEO professional forums and blogs. Basically, SEO is a mystery to the average website owner and to people interested in organic search engine rankings.

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Articles in the SEO Category

Search engine optimization is a multi million-dollar business. Search engines generate billion of dollars through advertising. It’s no wonder that billions of dollars on the table on yearly bases that anything can give individual or company competitive edge in an ultra high pace internet world will be a hot topic for debate. Also, through combination of perception and reality that emphasizes SEO as a key to increasing internet sales.

No Standard SEO Rules or Regulations - Almost anything can be said or done because there are no formal set standards for the industry. Basically, in a true sense, no one is really right or wrong on thought, comments or decisions concerning SEO techniques. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What’s unethical to someone can be completely honest to another. This is why you have labels like white hat and black hat SEO in the industry.

Search Engines – SEO was made as a result from the development, utilization and popularity of search engines. There would be no SEO without search engines! As statistics on yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.  Search engines play a vital role in the internet and the fact that the success of search engines depend on its ability to give reliable search results. Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

SEO Mystery- almost no SEO professional would explain their methods on SEO work in detail. Some would give little information, which is done as marketing for SEO professional forums and blogs. Basically, SEO is a mystery to the average website owner and to people interested in organic search engine rankings.

Tags : Seo 1 comment

Professional SEO: Outsourcing

It’s usually a question if SEO or search engine optimization can be carried out from in-house work. And ‘yes!’ you can achieve professional SEO results using existing talent. However for some that have succeeded in it, there are those that failed in their in-house efforts. We’ve also discovered the companies that have succeeded share some common traits.

For in-house SEO, there are some factors to consider before proceeding.

-        Consider Proper Resources to achieve professional SEO results. – SEO takes time, and your internal SEO expert will need to have a great deal of it at his or her disposal, especially when everything is first being established. After the initial optimizatiob, SEO still requires the user to spend ample time in keeping up with the trends and monitoring progress and everything in relation to it. Achieving professional SEO results requires a unique set of aptitudes. The person responsible for your internal SEO initiative must possess the ability to learn quickly and to look at your website from a macro-perspective, marrying together the needs of sales, marketing, and IT. Risks are dangerous here since it can get your site penalized. These gifted people exist in many companies, but given the unique attributes that these individuals possess, their time is often already spent in other crucial areas of the business. But remember that time is still a very crucial thing.

-        Know the departments of your computer that are involved and if they’ll work with an insider. – SEO involves marketing, sales, and IT. The SEO expert needs to work with marketing in finding out types of offers and initiative and working offline to help translate them in an effectively online. Working with sales is a must to identify the types of leads that are most valuable so that you can target the right people in the key phrase selection. Also, the SEO expert will need to work with IT to determine any technical limitations to the SEO recommendations, learn of any past initiatives based on a technical approach, and get the final optimization schemes on the site. Be advised of adversarial relationship as well. It is the duty of the SEO expert to act as a project manager and coordinate the efforts of all three departments. No professional SEO project can be completed in a vacuum.

-        Know if someone is accountable for results – This seems like a small consideration but it can have a great impact on the probability of success. If you have added this responsibility to some poor soul’s job description with the direction that he or she should “do the best you can,” you’ll be lucky to make any headway at all (especially if the person is not enthusiastic about SEO). Whether SEO is done in-house or not, someone still has to take responsibility for showing the progress, in explaining setbacks and continually improving the results. Without this accountability, it is very common to see an initiative fade as the buck is passed.

-        How do I afford delayed results based on a learning curve? - Professional SEO expertise has a abrupt learning curve. While the information in performing basics is freely available on the web, much of the information can also be contradictory. It takes time for someone unfamiliar with the discipline to sort the SEO wheat from the SEO chaff (on a side note, a “quoted” search of Google reveals that this may actually mark the first occasion in human history that the phrase “SEO chaff” has been used – we’re betting it’s also the last). Basically, if the person you’re putting on the job has no experience, it’ll take longer to get results. This may not be a consideration if you aren’t counting on new business from SEO any time soon. Time might be a larger factor though if you have many competitors.

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Blogging to your market

Blogging has become an art form, with a lot of skill and talent required to make a blog a good environment. The best bloggers play to their own strengths, and blog in areas where they can use their strongest skills. They also know how to use SEO effectively, and can create truly fascinating blogs about the things they love.

Blogs can be like different worlds. Every blog has its individual characteristics and its best features. Typically, a blog will have some excellent materials, some so-so, and some debatable materials which may or may not add much.
The “blog experience” is basically a measure of the level of individuality and uniqueness. This is also the basis of a blog’s popularity and the amount of interest it generates.
The Expert Factor

The fact is that experts can do things with their subjects that others simply can’t. An expert tech blogger can make the most obscure technology fascinating. News bloggers seem to have an instinct for finding the best, most interesting, and sometimes most bizarre news stories.

Some of this is natural instinct, but the great blog has inspiration, as well. Because they know their subjects so well, they can also develop and explain their information a lot better than the “professionals” that seem to have a genius for making any subject as exciting as a used dishcloth.

Blogging from your strengths

Before you put down a word on your blog-

• What are the subjects which really motivate you to blog and express your ideas?
• What defines your blog as an experience?
• What’s great, not so great, and “Er…” about your blog?
• What is obviously popular about your blog?

These points are a map of your blog’s strengths and weaknesses. Every blog that gets hits has some strengths. The question when blogging from scratch is really how to reinforce the strengths and get rid of the weak spots.

A few pointers:

1. You can’t please everyone. Don’t even try. It’s impossible. There’s a famous saying in media- “Those who don’t get it, don’t get it.”
2. The areas where your skills and knowledge are strongest are also the easiest to develop into something special. The most important part of any blog is content quality, and these areas are where you can achieve real results.
3. Innovate, but don’t get into areas or subjects where you can’t really do much with the materials. They can be a dead end, and setting up special features where you can’t follow through can be a huge waste of time.

The SEO factor

If you’re doing a niche blog, Search Engine Optimization is a valuable tool. Links, backlinks, keywords, and visibility online are critically important. The best way to get SEO on your side is also with targeted quality content in your niche.

The fundamental facts are that your skills need to match your blog, when you’re blogging from scratch. One good blog piece is worth more than any amount of glitz and will get you a lot more users a lot faster than anything else. Stick to your strengths, and you’ll have a great blog experience.

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