Sunday, February 27, 2011

How to Improve Website SEO without Compromising on Design

Should you sacrifice the design of your site for ranking well on search engines? Let’s see.

With the arrival of search engine marketing consultants and ready made website templates, the top search engine ranks are flooded with the WebPages of firms that can shell out cash. You can use SEO on your site and the usual approach can take you up by a few hundred positions. But, for the top of search engines you have to put in a ton of effort even to get a small gain in rank.

So, how to accomplish SEO without messing up with the design?

If you already have a website, you have almost certainly tied it into your promotional content on hand. Even if you have allowed your site to provide for the more liberated form of the web, it should nevertheless be planned as an identifiable expansion of your industry.

To effectively mix gorgeous design with efficient SEO, you should either be a company that can spend millions on advertising, through television, billboards, radio, and promotions with your custom logos; or you can use the other alternative of doing some design planning, market research, and be in a position to understand some basics of SEO, HTML and CSS. Or, you can hire people with a mixture of these skills.

To rank you well, the search engines should be able to find rich, appropriate, updated, and relevant content on your WebPages. But if the content is all jumbled up and confusing, not a soul is going to read the content.

It’s not easy to get a website optimized without doing a complete overhaul. The reason is that SEO and design must have a symbiotic connection for best results.

You should precisely understand the role your website in your business promotion. You need to know your website’s goal and how it is going to work. There is a probability that you won’t know all this. Nevertheless, this will give you some info on what exactly the seo services or designer should achieve for you.

It is better to get your home page optimized with some content about the history of your company, the quality of your products, and so on. You should also create pertinent content for the search engines and provide supplementary pages that can rank.

If your site designer is not a SEO pro, you should hire one to work with your designer, right from the beginning of your site’s development. With advances in CSS and html, text itself can be a very flexible and attractive design element. And it always pays off if the designer and SEO are the same person or company, or at least have a close working relationship.

A nice looking site is not going to do any good if no one finds it. Likewise, a nicely Search Engine optimized site is not going to be read if the design is poor and the text unreadable. So, both the design and SEO are important. And it takes professionals to achieve this balance.


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