Blogging has become an art form, with a lot of skill and talent required to make a blog a good environment. The best bloggers play to their own strengths, and blog in areas where they can use their strongest skills. They also know how to use SEO effectively, and can create truly fascinating blogs about the things they love.
Blogs can be like different worlds. Every blog has its individual characteristics and its best features. Typically, a blog will have some excellent materials, some so-so, and some debatable materials which may or may not add much.
The “blog experience” is basically a measure of the level of individuality and uniqueness. This is also the basis of a blog’s popularity and the amount of interest it generates.
The Expert Factor
The fact is that experts can do things with their subjects that others simply can’t. An expert tech blogger can make the most obscure technology fascinating. News bloggers seem to have an instinct for finding the best, most interesting, and sometimes most bizarre news stories.
Some of this is natural instinct, but the great blog has inspiration, as well. Because they know their subjects so well, they can also develop and explain their information a lot better than the “professionals” that seem to have a genius for making any subject as exciting as a used dishcloth.
Blogging from your strengths
Before you put down a word on your blog-
• What are the subjects which really motivate you to blog and express your ideas?
• What defines your blog as an experience?
• What’s great, not so great, and “Er…” about your blog?
• What is obviously popular about your blog?
These points are a map of your blog’s strengths and weaknesses. Every blog that gets hits has some strengths. The question when blogging from scratch is really how to reinforce the strengths and get rid of the weak spots.
A few pointers:
1. You can’t please everyone. Don’t even try. It’s impossible. There’s a famous saying in media- “Those who don’t get it, don’t get it.”
2. The areas where your skills and knowledge are strongest are also the easiest to develop into something special. The most important part of any blog is content quality, and these areas are where you can achieve real results.
3. Innovate, but don’t get into areas or subjects where you can’t really do much with the materials. They can be a dead end, and setting up special features where you can’t follow through can be a huge waste of time.
The SEO factor
If you’re doing a niche blog, Search Engine Optimization is a valuable tool. Links, backlinks, keywords, and visibility online are critically important. The best way to get SEO on your side is also with targeted quality content in your niche.
The fundamental facts are that your skills need to match your blog, when you’re blogging from scratch. One good blog piece is worth more than any amount of glitz and will get you a lot more users a lot faster than anything else. Stick to your strengths, and you’ll have a great blog experience.
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