Search Engine Optimization Basics

Search engine optimization is a multi million-dollar business. Search engines generate billion of dollars through advertising. It’s no wonder that billions of dollars on the table on yearly bases that anything can give individual or company competitive edge in an ultra high pace internet world will be a hot topic for debate. Also, through combination of perception and reality that emphasizes SEO as a key to increasing internet sales.

No Standard SEO Rules or Regulations - Almost anything can be said or done because there are no formal set standards for the industry. Basically, in a true sense, no one is really right or wrong on thought, comments or decisions concerning SEO techniques. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What’s unethical to someone can be completely honest to another. This is why you have labels like white hat and black hat SEO in the industry.

Search Engines – SEO was made as a result from the development, utilization and popularity of search engines. There would be no SEO without search engines! As statistics on yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.  Search engines play a vital role in the internet and the fact that the success of search engines depend on its ability to give reliable search results. Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

SEO Mystery- almost no SEO professional would explain their methods on SEO work in detail. Some would give little information, which is done as marketing for SEO professional forums and blogs. Basically, SEO is a mystery to the average website owner and to people interested in organic search engine rankings.

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